Thursday, August 03, 2006

Integrity in Emails

Most everyone who has an email address receives information that in some cases lacks a sense of truth. I have received emails with misleading headlines in the subject. An example would be come get your free gift. When reading the content of the some emails a purchase is required to receive the gift (s). Emails such as these should not be sent as they have a distinct lack of integrity both in the content and the subject line. If an email subject line identifies that you have a free gift, then you should not have to purchase something to receive it. There are other cases where all that is required is to sign up for a newsletter. I find this not to be a problem in many cases but it too should not be a requirement.

I must say that there are many legitimate emails that are sent on a daily basis. One example is receiving emails from newsletters or internet organizations to which you belong. Any email that disguises the true content or purpose in the subject, in my opinion, lacks integrity. In my emails I have a reason for contacting an organization or individual. When we send emails we feel that they have a legitimate purpose. We must examine the purpose of each of our emails so that it will violate spam conditions. Below are some valid reasons for sending an email that I have collected. However it is not meant to be all inclusive. It is only meant to provide examples. The list also contains references to truth in the subject line.


Requesting Information
Questions on site information
Requesting permission to use information (e.g. copyright permission)
Communicating with friends and associates
Providing information on a new product not listed on the site. An example would be a
new book for a site that sells books. .
Using the contact methods identified on the site.
Communicate with employees

Subject Line

Identify the true purpose of the email
Assure purpose is clearly written and truthful.
Subject should agree with content

These may not be all the proper reasons for generating an email but I feel they satisfy a large portion of the requirements for sending emails.

Emails that identify misleading or inaccurate statements in the subject line I tend to delete without opening and in some cases I will block the receipt of future emails from the same source. The exception to this would be newsletters to which I am subscribed. In some cases though, I have discontinued my receipt of newsletters where statements being made in the subject line are misleading. We as individuals have a right to only receive emails which have a valid reason for contacting us. We can filter our emails by establishing receiving rules for messages. This will help to reduce the amount of unwanted emails we receive. We can help to reduce spam through making sure that emails we send have a valid purpose and that the subject line is truthful and agrees with the content.


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